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Thursday, February 5, 2015

Why You Probably Don’t Need Rental-Car Insurance


driving a car
Before you hit the road in your rental car, check whether you really need that extra insurance. Photo: Aurelio Firmo
Your bags are packed, you’ve found a sitter for the dog, and you’ve suspended your newspaper subscription for a few days. That can only mean one thing: You’re going on a trip.
This year, consumers will take 1.6 billion leisure trips across the United States, reports the U.S. Travel Association, a trade group. Nearly eight in 10 travelers will go on their adventures by car, many of them rented.
Before drivers leave the rental-car lot, the salesperson will pitch an optional collision damage waiver (CDW) or loss damage waiver (LDW), which is the rental company’s version of car insurance (although it only covers damages to the rental car and not personal injury). Between the jargon and additional surcharges (what the heck is an energy recovery fee?), things can get overwhelming in the few moments you have to complete the paperwork.
In fact, 42% of consumers are thoroughly confused about insurance coverage when renting a car, reports the National Association of Insurance Commissioners (NAIC). And to make sure they’re covered, 34% will automatically shell out the extra cash “just in case.”
So it’s no wonder that the $36.4 billion rental-car industry rakes in the profit with its optional rental insurance, says IBISWorld, a market research firm.
But after spending an average of $66 per day for a car, reports AAA, do consumers really need to pay an extra $5 to $20 per day for rental-car insurance?
If you paid for the car with a credit card, probably not.
As a membership perk, many credit cards offer rental-car insurance, such as collision damage and theft protection. But the coverage on these cards is usually secondary insurance — so you’ll have to file a claim with your primary car insurance company first — and will only cover things like your deductible and towing charges, reports the Insurance Information Institute.
Nonetheless, about one in four consumers doesn’t have a clue whether or not their credit card provides any type of coverage, adds NAIC.
To inform drivers of their options, consumer website CardHub examined four of the major credit card networks and their rental-car insurance policies. In its “2014 Credit Card Auto Rental Insurance Report,” CardHub found that while some offer better coverage than others, all have limitations in their coverage — be it rental time limits or country exclusions. Additionally, none of the card networks covers exotic, expensive, or antique cars, trucks, vehicles with open beds, or recreational vehicles.
“So far, AmEx would be best,” says CardHub spokeswoman Jill Gonzalez. American Express was rated No. 1 in CardHub’s study because it offers the most comprehensive coverage, has insurance on all of its cards, and its policy information was easily accessible. But it’s also the only card that doesn’t offer coverage for popular SUVs, including the Chevrolet Tahoe, Ford Expedition, Land Rover Range Rover, and Lincoln Navigator.
Here’s a snapshot of each credit card network’s coverage:
American Express: All its cards offer insurance, and rental coverage lasts up to 30 days. Towing charges, damage to tires and rims, and accidents that occur on dirt and gravel roads are covered. The loss of use of the car and insurance deductible are also covered. Some SUVs and luxury vehicles, vans, and trucks aren’t covered.
Discover: All its cards offer coverage, which lasts up to 31 days. Its policy covers towing fees, damage to tires and rims, and accidents on dirt and gravel roads. But the loss of use on your auto insurance isn’t covered. Luxury vehicles, vans, and trucks also aren’t covered.
MasterCard: Its insurance policy is limited to World cardholders. Coverage lasts up to 15 days for World cards, and up to 31 days for World Elite cards. Towing and damage to tires and rims are covered, as are accidents that occur on dirt and gravel roads that the city routinely maintains. The loss of use and insurance deductible are also covered. But luxury vehicles, vans, and trucks aren’t covered.
Visa: Rental-car insurance benefits are offered to all cardholders. Towing charges for the vehicle and the loss of use and deductible on your auto insurance policy are covered. However, coverage is limited to 15 days domestically, and accidents that occur on dirt and gravel roads are not covered, and neither is damage to the tires and rims of the vehicle. Luxury vehicles, vans, and trucks also aren’t covered.
Comparison of Credit Card Rental-Car Insurance

American Express
Discover MasterCard
Visa
Card Type
All cards All cards World and World Elite cards
All cards
Vehicles Excluded
Antique, exotic, or luxury vehicles, vans, trucks, pickups, motorcycles, recreational or off-road vehicles, and some popular SUVs Antique, exotic or luxury vehicles, vans, trucks, pickups, motorcycles, recreational, or off-road vehicles Antique, exotic or luxury vehicles, vans, trucks, pickups, motorcycles, recreational, or off-road vehicles
Antique, exotic or luxury vehicles, vans, trucks, pickups, motorcycles, recreational, or off-road vehicles
Rental Coverage Duration
Up to 30 days Up to 31 days Up to 15 days for World cards; up to 31 days for World Elite cards Up to 15 days for rentals in your country of residence; up to 31 days outside country of residence
Road Exclusions
Accidents occurring on dirt and gravel roads are covered Accidents occurring on dirt and gravel roads are covered Accidents occurring on dirt and gravel roads frequently maintained by municipality are covered
Accidents occurring on dirt and gravel roads are NOT covered
Country Exclusions
Theft or damage  in Australia, Ireland, Israel, Italy, Jamaica, and New Zealand Theft or damage in Australia, Ireland, Israel, Italy, Jamaica, and New Zealand are NOT covered for the Escape card.
There are no country exclusions for the rest of the cards.
Theft or damage in Israel, Jamaica, the Republic of Ireland, or Northern Ireland are NOT covered for Standard, Gold, and Platinum cards.
The World cards do not have any country exclusions.
Theft or damage in Israel, Jamaica, the Republic of Ireland, or Northern Ireland.
Loss of use of rental car
Yes No Yes Yes
Deductible on your auto insurance
Yes Yes Yes
Yes
Towing Fees Yes Yes Yes
Yes
Damage to tires and rims
Yes Yes Yes
No






Confirm That You’re Covered Before you’re blindsided at a Hertz or Enterprise Rent-A-Car counter about CDWs and the potential protection you may already have, you should do your research. To qualify for a credit card’s supplemental insurance, card issuers typically require that you’re the primary renter of the car, that you pay for the car with the credit card that provides the protection, and that you decline the rental company’s supplemental insurance, or CDW/LDW.
To know exactly what type of insurance benefits you have (and how to use them) call the toll-free number on the back of your card. Then ask them to send you their coverage information in writing so it’s easier to resolve any disputes down the line.

How to Get Cheap Life Insurance in USA

Finding a cheap life insurance policy that offers the right amount of coverage is at the forefront of any first-time buyer’s mind. The same goes for someone who’s simply looking for a better rate.
If you want to get the most affordable life insurance, there are several things you can do to minimize costs. I have six tips to help you find cheap life insurance, which I’ll be sharing with you in this article.
It’s true there are factors you have less control over when it comes to the cost of life insurance, but there’s a lot within your control too.

Here are the 2 basic starting points for getting cheap life insurance:

1.     Target a term life insurance policy.
2.     Get quotes from multiple providers.

6 Tips to Find Cheap Life Insurance

Life insurance can be tricky to understand. Many companies analyze your health differently and also calculate risk in slightly varying ways. Following these steps is key to finding the cheapest life insurance for you.

Tip #1: Get several quotes

As with most purchasing decisions, finding many options will give you an edge. Most people don’t bother obtaining multiple quotes because it’s time-consuming. However, using an online quote tool is the quickest way to get quotes from several reputable insurers at one time.

Tip #2: Avoid riders and additional insurance

If your bottom-line goal is to find the cheapest insurance possible, you’ll want to say no to any add-on insurance or policy riders. Examples of add-ons include the option to purchase child policies or more insurance at a future date without going through the medical exam process again.
You can think of riders as à-la-carte options to supe up your policy. Riders can be purchased to accelerate your death benefit and pay you out for medical expenses if you have a terminal illness but haven’t passed away yet. Term conversion is another rider that gives you the option to convert your term policy to a permanent (whole life) policy.
A caveat: Choose your coverage wisely. If you need coverage for your kids, then it is OK to pay for the extra coverage. Also, if you’re someone who is on the fence between term and whole life coverage, the term conversion rider will give you that option down the road for a few dollars per month.
There is no one-size-fits-all method to buying life insurance, but having as few riders as possible will keep your rates low.

Tip #3: Say no to one-company local agents

Experts are available to help you through the process of purchasing life insurance, and many of the largest insurance companies have their own networks of agents. If you need the human touch, I would avoid one-company local agents because they usually represent the interests of their own company, which essentially lowers your options. If they happen to represent the cheapest and the best life insurance company, that’s another story!
A good strategy is to seek out a financial advisor, like Edward Jones, that covers several different insurers. This way, your advisor will be more impartial even though he or she has personal preferences.

Tip #4: Don’t wait

Generally speaking, the younger and healthier you are, the cheaper your insurance costs will be. If you’re in your mid-20s and are thinking about lifestyle changes like marriage and kids, it can pay off to buy a policy now rather than waiting. The biggest reason is that you never really know how your health will change at any time.
As a summer intern, I sold my future father-in-law a life insurance policy on his 19-year-old daughter. After that, she was diagnosed with a condition that would prevent her from being insured today. Not waiting made all the difference.

Tip #5: Bundle coverages if you can

One way to receive discounts on your quoted life insurance rate is to bundle coverage with your car, home, or other insurance. Large insurers like State Farm can be fairly cheap life insurance providers because they give you the most options to bundle.
A good strategy to maximize your bundled discounts is to review all of your insurance at the same time and pick the company that can give you the best deal for switching. This is more work in the short term, but can pay huge dividends in the long run.

Tip #6: Check the financial stability of the insurer

Cheap life insurance can be a very bad deal if the insurer isn’t financially healthy enough to pay out when the time comes. After you go through online quotes, always check the financial reputation of the insurer so you don’t pay premiums for years only to find out the company can’t pay out any claims.
A.M. Best is an insurance rating agency and provides up-to-date information on the financial health of most life insurance companies. Use them to check on a company, especially if you haven’t heard of them or if they’ve started operations within the last 10 years.

Why is Term Life Insurance the Cheapest?

You generally have two options for life insurance. There are various hybrids and nuances, but a life insurance policy is usually either:
  • Term life insurance
  • Whole life insurance

What is term life insurance?

Term life insurance acts much like your auto insurance, so it’s much easier to understand. Like your car insurance, you pay a premium each month for the period of time you wish to be covered, and if you don’t use the insurance (i.e. pass away) in that time period, the insurance company keeps the money and does not have to pay a death benefit. This is just like your auto policy — if you don’t get into an accident, there is no payout from the insurance company.
Term insurance is generally cheaper because the coverage is only provided for a specific period of time. In most cases, the insurance company will never pay out because you will outlive the term and the policy will expire. However, term life premiums can and do rise with age, whereas whole life premiums stay steady. Late in life, they can become cost-prohibitive.

What is whole life insurance?

Whole life insurance is a life insurance policy that remains in force for the insured’s whole life. In this case, you or your survivors are guaranteed to receive a payout from the insurance company as long as your payments are current.
Whole life insurance has an investment growth component to it where dividends are accumulated tax-deferred. Part of your premium pays for the death benefit and part of your premium is invested to produce these dividends and increase your policy’s “cash value.” Your cash value typically can be accessed during your lifetime, which is a nice living benefit.
Your premium payment is generally higher than with term life, but does not increase over time. Your premium stays the same once your policy is in force no matter what your health or age is. Additionally, because of the cash-value buildup, at some point you can usually use the growth in your policy to pay your premium. This way, you can have a policy in force for the rest of your life without making another out-of-pocket premium payment.

What impacts your life insurance rates?

Once you choose the type of insurance you want, your actual insurance cost is based on many factors, with age and health being the biggest factors. For either term or whole life, the following factors can impact how much you pay:
  • Overall health
  • Smoker/non-smoker
  • Family history
  • Age
  • Gender
  • Lifestyle (high-risk activities)
  • Career
  • Location

How I Use Life Insurance

Experts argue about which is best, but there is a specific purpose for both term and whole life insurance. If you structure them properly you can create a very affordable life insurance program that is comprehensive enough to meet all of your goals.
Here is how I approach life insurance:
  • I use term life to cover my fixed debts, or expenses that are likely to only exist for a fixed period of time.
  • I supplement long-term coverage with a whole life policy that has more growth and tax-advantaged features.
I am 32-years-old, married, have two young children, and have a home with two vehicles.
I use cheap term life insurance to cover the debts that care for my kids and revolve around family expenses of our home.
If I died tomorrow, here is what I would want covered:
  • My mortgage debt so the house will be paid off.
  • Vehicle ownership expenses so my cars will be paid off.
  • Approximate child expenses for 18 years.
  • Cost of four-year college tuition for two kids.
These expenses roughly end 20 years into the future, so I try to match my coverage term to that time frame.
When I started looking into life insurance, I had recently graduated from college and didn’t have enough money to purchase a whole life policy, so I bought a term life policy.
I made sure my term could be converted to whole life insurance. I value this conversion flexibility because I like the idea of growing my money tax-deferred, and estate tax policy is in constant flux.
I plan to leave money to my children, and this gift may be taxable in the future. I can use whole life to cover any tax implications for my kids at the time of my death.
Granted, I do understand that what I’ve outlined here may not be the cheapest, but I wanted to provide some personal details that may help you.

How much should you buy and when should you start?

A very general rule of thumb is to purchase at least 10 times your annual salary in life insurance. So, if you make $50,000 per year, you would want to look at a $500,000 life insurance policy. As you can imagine, this calculation might not fit your unique situation.
For a more accurate approach, follow these steps:
1.     Add up any mortgage or student debts you want covered.
2.     Add up your monthly expenses for the period of time you want covered.
3.     Add in any educational or other extraordinary expenses you want covered.
4.     Finally, add in any other obligations you do not want to burden your survivors with (e.g. taxes or other debts).
Going through this exercise will give you a more realistic portrayal of how much coverage you need. An additional benefit to this process is that, if your quotes end up coming in much higher than your budget, you can remove items from your list and adjust your number to arrive at a more reasonable premium payment.

How to get started

Generally, when you experience life changes, like purchasing a home, getting married, or having children, you start to accumulate many financial responsibilities that you want to protect with life insurance.
There really isn’t much of a need to buy term before these events.
However, many people choose to start whole life insurance programs at a very young age because cheap insurance is so plentiful and the policy owners can milk the cash value growth for a longer period of time.
Whatever decision you make, it can’t hurt to get started by getting a quote from several providers. You can find the most affordable life insurance (whether it’s term or whole) and then decide if it fits within your current budget.

5 tips for new parents weighing life insurance

Few personal milestones compel someone to buy life insurance coverage like becoming a parent.
In the event of an untimely death, life insurance can serve as a financial safety net to ensure there's money available to pay for everything from medical bills to a home mortgage and the future college education costs.
Many Americans have taken steps to line up such a financial cushion.
At the end of 2012, there were 146.2 million individual life insurance policies in effect, with coverage totaling $11.2 trillion, according to the American Council of Life Insurers.
Here are 5 tips for new parents looking to buy life insurance:
1. Learn insurance options
Life insurance policies can vary widely, but they generally fall under two categories: Term insurance and permanent insurance, which are often referred to as whole life or universal insurance.
With term insurance you pay a premium for a set period, commonly 10 years or 20 years, and your policy entitles you to a specific amount of money. Unless the policyholder dies, triggering a payout, any premiums paid are lost once the policy term ends.
In contrast, whole life insurance policies cover insured individuals as long as they live. These policies also function as savings vehicle. A portion of the premiums paid for the policy are invested to provide a pool of money that the policyholder can access, tax-free, while they're still alive. Such policies are generally more expensive than term life insurance, however.
Andrew Porter, a certified public accountant in LaFayette, Calif., advises clients who are new parents to avoid whole life insurance.
"The cheapest form of insurance, generally speaking, for healthy, young adults is term (policies)," Porter said.
2. Determine coverage priorities
Generally, an insurance agent will help you determine an appropriate coverage amount for the policy by examining some of the key costs your family will have in years to come, such as the cost of child care, education and the mortgage.
Another approach is to figure out how much income you're expected to earn over your lifetime.
Still, while it might be tempting to think of life insurance in terms of a dollar amount, it makes more financial sense to tie that amount to a goal, like paying off a mortgage or college tuition, said Porter.
"If you're going to buy insurance you want to have a specific use for each policy," he said. "It opens the way for insurance agents to oversell insurance that you may or may not need."
Life Happens, a nonprofit organization funded by insurance and financial companies, has an online worksheet to ballpark your insurance needs before you meet with an agent: www.lifehappens.org/insurance-overview/life-insurance/calculate-your-needs.
3. Buy a policy early
The cost of life insurance doesn't hinge on your credit rating, savings or assets. It's determined by your age and the results of a medical evaluation that's required every time you seek coverage.
If you're a couple in your 20s and healthy, you'll pay less than when you're in your 30s and 40s.
"If you can qualify now it's better to do it, versus waiting and something could change in your medical situation and you may end up not qualifying," said Craig DeSanto, head of life insurance and long-term care at New York Life. "And the younger you buy, the cheaper it is."
A 20-year-old man who is healthy and doesn't smoke could be charged, on average, $32.53 a month for $500,000 in coverage on a 20-year term life insurance policy, according to an estimate by insurance quote portal TrustedChoice.com.
By comparison, a 50-year-old with the same health characteristics would be charged $111.38 per month for the same coverage.
4. Consider insuring both parents
It's common for both parents to work and contribute to household expenses and the costs of caring for their children. That's one reason experts recommend both spouses have life insurance, particularly if they both pitch in to pay the mortgage.
But even in cases where one parent quits work to care for a young child, that parent should be insured.
"If you're providing for someone it's not just income that you make as an employee, it's the value you're providing taking care of a dependent," said DeSanto.
5. Consult the pros
Wading through the trove of life insurance offerings can be challenging. It's best to consult with a financial advisor and meet with an insurance agent who can provide the most up-to-date rates and policy options available.

Tuesday, January 6, 2015

14 Tips for Purchasing Life Insurance

Insurance is an important part of financial planning — but understanding insurance and buying the right product can be tricky. From whole to term life, riders to convertibility clauses, how do you make sense of all the choices? Most people rely on the expertise of their insurance advisor, broker, or sales representative to help them make the right decision. Yet, for some people, insurance representatives have developed a bad reputation, and many people do not trust the “recommendations” they receive.
From my own experience in the insurance industry, and knowing how representatives are trained, I wouldn’t trust many insurance sales reps either. Here are some steps you can take to ensure you get the right product for the right price:
  1. Understand your needs. No one understands your financial situation better than you. That means you should avoid letting someone else tell you how much protection you need. You can get a rough estimate of your insurance needs by adding together your debt, estimated funeral costs, and six months to a year of income replacement. [J.D.'s note: One common rule of thumb is to multiply your yearly income by between 5 and 10, using the lower level if you don't have many dependents and few debts, and the higher level if you have larger debts and multiple dependents. But Ray is right: understand your own needs.] Taking stock of your financial policy can allow you to select the right policy for your needs. As sales representative, we were trained to sell large policies. Remember, you may not need an exorbitant policy — you need the policy that’s right for you and your family’s financial situation.
  2. Understand term insurance versus permanent insurance. Understanding the difference between term and permanent life insurance (such as whole life) can help you make an informed decision about your insurance needs. Today, a term insurance policy should be able to cover most of your debt and financial needs. In turn, you may not need to purchase a whole life policy. Try not to be sold by the “what if” scenario you might hear from an insurance sales rep. Insurance companies traditionally make more profit from whole life policies than term policies, so be prepared to hear a sales representative promote whole life as the best possible choice (even though it might not be the best fit for your needs). Remember, buy what you need and make adjustments as changes become necessary. Term insurance is typically renewable and should have a convertibility clause which allows you to make changes in the future. There are certain situations where a whole life policy maybe more advantageous than term; however, do not purchase it simply because your sales representative told you should.
  3. Speak with an independent broker. These brokers will have access to many more products than just one firm can provide. When I worked as an independent broker, I was able to offer much more to my clients than just a company product.
  4. Avoid one-meeting recommendations. If your broker makes a recommendation in the first meeting, you know that they have not really analyzed your situation and looked for best options. So just say, “No, thank you” and keep researching.
  5. Understand how the adviser gets paid. Find out if they are compensated through commission, fee-plus-commission, or fee only. If there is any commission involved with the sale, make sure to look at all alternative products available. With commissions, the advisor may have a conflict of interest. Just because your adviser is commission-based doesn’t mean they are bad — just ask more questions with them. I always worked on 100% commission, but I would give my clients several options and disclose if I got paid differently.
  6. Recognize that insurance is for protection — not investing. Term insurance provides protection only, without a savings component. Whole life and universal life policies have a savings component and are much more expensive. You are almost always better off just paying for term insurance, and using the cost savings to invest elsewhere.
  7. Ask the tough questions. Don’t be afraid to ask the advisor questions. You should know the product inside out before buying it. Is the policy renewable and non-cancelable? How long are premiums guaranteed for? Is there an accidental death rider? What are the exclusions?
  8. Watch out for “know-it-all” advisor. If the advisor answers all your questions without referring to anything, or pretends she “knows it all”, chances are that she does not. Insurance policies are complicated, and even the best advisors do not know every product 100 percent and may have to look things up. There is nothing wrong with that.
  9. Compare similar products. When you price shop, make sure you compare similar products.
  10. Don’t replace old whole-life policies. If you have had a whole-life policy for several years, try not to replace it. You may lose all the premiums you have paid. You may also have to pay new administration fees (if applicable), and reset some clauses (such as the suicide clause). If your situation has changed and you need more insurance, just buy more. (This warning does not apply to term life.)
  11. Do not buy expensive riders. The advisor might ask you to add on all types of riders. Stay away from them unless you fully understand them and need them. Again, in training there was always an emphasis on selling riders. Often I didn’t see any benefits to the client.
  12. Do your homework. Make sure you do your homework before purchasing an insurance product. Make sure it fits your needs and budget, and make sure you understand the contract. The advisor is obligated to explain it to you. Don’t sign until you understand the contract.
  13. Take a 30-day free look. You have 30 days to look at the policy and understand it. If you are not satisfied with it during that time, cancel the policy and you will get your premium back.
  14. Keep it simple. Do not make your insurance planning complicated. Because it is based on protecting your family, it should be based on your needs. Don’t fall for all the bells and whistles the company may try to sell to you.
I hope these fourteen steps will help in your insurance planning. The basic idea is to educate yourself by doing your homework so that you can understand what you are buying.

Common types of insurance in UK

Insurance can offer invaluable protection against unforseen events. The price you pay is called a premium.
Common types of insurance relate to:
  • your home – if you own your home, you should have buildings insurance to cover damage to the building
  • your belongings – contents insurance covers loss or damage to your household possessions
  • driving – you are required to insure against damage or injury caused by your vehicle to other vehicles and people (you can also insure yourself against theft, damage to your vehicle and injuries caused while driving)
  • travel – travel insurance covers you against the cost of delays, lost property and medical bills while abroad
  • life insurance – your family will get a payment if you die unexpectedly. You should also check what payment is due from your pension scheme if you die
  • pets - you can insure your pet against the cost of vets’ bills, costs incurred finding a lost pet, or if you are unable to care for a pet because of illness.
You may have heard stories in the news about people being wrongly sold Payment Protection Insurance (PPI) when they took out a loan or overdraft.

Where you can buy insurance

You can buy insurance from:
  • an insurer directly
  • banks and building societies
  • insurance brokers and other financial advisers
  • supermarkets and other retailers.
In each case, the firm selling insurance should be regulated by the Financial Conduct Authority (FCA).
You should always get quotes from several companies or use an online calculator before taking out insurance. Insurance brokers can act on your behalf to compare prices and find the best policy for your needs.
Remember: the cheapest policy may not be the best value if there are lots of restrictions on when you can make a claim and how much for.

7 tips for buying insurance

  • Give full and truthful information when applying for insurance. If you don’t, your policy may be void and you will not be able to make a claim.
  • Give a full account of any medical conditions when requested.
  • Check for any age limits on the cover provided.
  • Look out for excess charges on the policy? An excess is the amount you will have to pay towards any claim before the insurance company will contribute.
  • If you pay by standing order and change insurer, remember to cancel the standing order so you don’t end up paying for two policies.
  • Read the terms and conditions of your policy or ask the adviser to explain them, so that you don’t have any nasty surprises later on.
  • If you’re buying an extended warranty for a product, check whether you’re covered elsewhere (for example, through contents insurance).

Should you trace old insurance policies?

Old savings, life or pensions policies may still have value and be worth tracing.
Most other types of insurance, such as household or motor policies, do not have any value after the period covered has finished.

Insurance complaints

If you’re unhappy with how a claim is handled or with any other aspect of the service, your insurer can let you know how to make a claim. This information should also be in your policy document.
If you're not happy with the response to your claim, ask the Financial Ombudsman to take up the case.

How to waste £10,000 on life cover?

Buying a life insurance policy from a bank or building society could mean wasting tens of thousands of pounds.
That is because lenders – without telling the customer – add their own markup of as much as 50pc to the price available elsewhere. Even going direct to the insurer will, bizarrely, sometimes end up costing policyholders far more.
The difference between the best and worst prices for the same cover, if you add up the premiums over the term of the policy, can run to many thousands of pounds.
So where is the best place to buy your policy?
There are three main sellers of life insurance policies and other, similar cover, such as critical illness insurance. These are lenders such as a bank or building society, intermediaries such as an adviser or broker and direct from the insurance company. Not all insurers sell their products via all three channels, but many do.
Most banks and building societies have agreements in place with insurance companies to sell their policies to customers. Many have "single-tie" deals – where they sell products from only one insurance company.
The Sunday Telegraph investigated the cost of Legal & General policies, which are sold under single-tie deals by Nationwide Building Society and Yorkshire Building Society, and Aviva policies, which are sold under a single-tie deal by Tesco Bank.
These companies were chosen because they all offer online quotes for life and critical illness products.
We obtained quotes for a 30-year-old and a 40-year-old man for £250,000 worth of life and critical illness insurance, lasting 25 years, from the lenders and direct from the insurers.
We also requested quotes from a financial adviser, Alan Lakey of Highclere Financial Services, for exactly the same policies.
The results show that in many cases the lenders and even the insurers themselves charge far more than intermediaries for exactly the same life and critical illness policies. For example, a "decreasing-term" (explained below) life insurance policy for £250,000 will cost a 30-year-old male smoker £15.65 a month through an adviser. Legal & General and Nationwide charge £18 a month, while Yorkshire charges £23.66 – a staggering 51pc more than an adviser for exactly the same cover.
That works out at an extra £2,403 over the 25-year term of the policy.
A "level-term" life and critical illness policy for £250,000 from Legal & General will cost a 30-year-old male smoker £90.36 a month when bought through an adviser. But if the policyholder was sold the same cover in a branch of Nationwide, he would pay around £95.
Yorkshire charges its customers £120.55 a month for the policy – 33pc more than an adviser. That's an extra £9,057 over the 25 years. Insurers and the lenders struggled to explain the extent of the markup.
When The Sunday Telegraph asked the Yorkshire why its members were being required to pay such a high price for the cover, a spokesman deflected the question, but said: "We continually strive to ensure that all our products, including those we offer through third parties, provide the best overall value for our customers."
Guy Simmonds, head of protection and investment products at Nationwide Building Society, said the extra cost was down to advice given to the customers by salesmen in branches. He said: "Nationwide offers high-quality protection, backed by face-to-face advice available nationally on the high street, at the same price as is available directly from the insurer. Seeking advice, particularly given the need for correct disclosure and completion of forms, is very important when it comes to ensuring customers gain the protection cover they require."
That raises the question of quite why the cover costs so much when bought directly from Legal & General, where no advice is automatically given. Again, there was no clear answer.
A Legal & General spokesman said: "We would encourage people to understand what they are buying, if they want advice or not and to shop around. As with any other industry, it makes sense to do this, both on the high street and online, to get the best price and level of cover that meets the customer's needs. The cheapest price does not always mean the best level of cover or service."
Other insurers' products are also priced in the same, confusing way.
Tesco sells Aviva life and critical illness policies rebranded as Tesco Bank policies. Tesco charges more than an intermediary such as a broker for an identical policy, but Aviva charges the most for its own products by a considerable margin.
For example, a level-term life assurance policy for £250,000 would cost a 40-year-old male non-smoker £23.08 through an adviser, £29.85 through Tesco Bank and £35.30 if bought directly from Aviva.
That is a difference of 53pc between the lowest and highest prices, which adds up to an extra £3,465 over the term.
Tom Allen, head of protection pricing at Aviva, said the insurer's prices reflected the cost of distributing the products to its customers. He said Aviva was comfortable selling its products at a higher price than other distributors because some customers valued convenience and direct access to the brand over price.
Customers who have bought expensive life and critical illness cover are not stuck with their existing policies. It is possible for many policyholders to switch to new cover that could offer better protection for less. But not everyone is able to do this: if your heath has deteriorated, you have taken up smoking or your circumstances have changed in some other way, you may no longer qualify for the same cover.
Mr Lakey said: "Your bank or building society, or even your insurer, will not necessarily give you the best deal. In many instances, people who have an existing policy will be able to switch to a better-quality policy for a lower premium. This is particularly true for people who bought their policy before 2010 because policies have improved significantly since then.
"It is important to check the premium you are paying to see whether there is a better deal available on the market."
Term cover - how it works
Life insurance is often sold alongside a mortgage, which is why banks and building societies are so well placed to offer it. "Whole-of-life" cover pays out whenever you die but is more costly. Term cover, which is more common and cheaper, pays a set sum on the death of the policyholder if it occurs within a fixed period, say 25 years.
The term is often linked to the length of the mortgage, typically 25 years.
A cheaper form of cover is called "decreasing-term" life assurance. The potential payout on death decreases over time, as the amount owed on the mortgage falls.
Borrowers can add critical illness cover to life insurance policies for an additional cost. Critical illness cover pays out if the policyholder suffers from a serious illness or death during the term of the policy. The tax-free lump sum received is often used to pay off a mortgage or other debts or to cover medical or household bills.